Peter Jassell - Managing Director

Peter (Surinderjit) Jassell leads the team at Design Tower Ltd. Peter has been in the product design and development trade for over 30 years where he has held both operational and executive board member positions within start-up and large multinational organizations. 

Peter is an innovation leader with strong hands-on capability which has resulted in him and the teams he leads to produce numerous commercially successful  patents in his name that have gone onto becoming strong global commercial successes. 

Below are Peter's qualifications.


PG Dip. Strategy & Innovation - The University of Oxford

MBA - The Open University

MSc Finance - The Open University 

MSc Manufacturing Technology & Management - The Open University

BA Hons Product Design - Kingston University, London.


Professional & Other

Chartered Technological Product Designer - Institute of Engineering Designer (UK)

Chartered Quality Professional - The Chartered Quality Institute (UK)

Fellow of the Chartered Institute of Management Accountants - CIMA (UK & USA)

Accredited Black Belt Six Sigma - Hutchins International Ltd.

Peter Jassell :
Peter Jassell :

Dr Peter Dudin - Associate Director

Dr. Peter Dudin is our associate director of engineering. He has 15 years of innovation development in various positions in science, finance and product development. Peter holds a Ph.D. degree (in physical chemistry and nanotechnology) from Warwick University. 

After leaving Academia from Leiden University (Netherlands) Peter worked in management consultancy and equity fund as a senior analyst, managing a $50 mn. portfolio of hi-tech and nanotech companies. Peter specilaises in working with deep tech startups in areas of converting lab based ideas into marketable products and problem-solving for them. His multidisciplinary experience in finance, engineering and technology transfer is a valuable asset he now shares through consulting. Peter is also a partner with Encata who is our strategic partner in new product development.

Dr Peter Dudin - Associate Director Design Tower Ltd.
Dr Peter Dudin - Associate Director Design Tower Ltd.


KISSPatent: IP Consulting


 KISSPatent provides professional patent expertise to help entrepreneurs obtain patents and defend their ideas. Our partnership enables KissPatents to give their clients in the USA and Europe a broader innovation package.

Neustar Venture: Business Consultants for Tech Startups.


Neustar Venture is a profession Business Consultant and Chartered Accountancy firm that is focused on providing a range of strategy, financial, innovation and management consulting services for Tech Startups.

ENCATA: Engineering Consultants


ENCATA provides Design Tower professional software development and electronic engineering support services.