Surinderjit Jassell leads the team at Design Tower Ltd. Surinderjit has been in the product design and innovation trade for over 30 years where he has earned executive team roles within start-up and large multinational organizations. 

Surinderjit is an innovation leader with strong hands-on capability which has resulted on him to produce many worldwide granted patents in his name that have gone onto becoming strong global commercial successes. Even better is how his leadership capabilities have enabled and inspired teams to produce many more commercially successful granted patents.

Surinderjit is a graduate of The University of Oxford and other top UK universities where he has majored his learnings to enlargen his knowledge and skills to become better at his trade. Product Design and innovation requires a multidisciplinary approach to make it succeed; therefore, Surinderjit has invested heavily to augment his multidisciplinary capabilities. Surinderjit is also a member of three UK Royal Charter professional bodies in the areas of Design Engineering, Quality Management, and Finance all of which again majored on his trade. These credentials serve to give independent authenticity that Surinderjit is a master of his trade and works to strict codes of ethics and conduct.

Surinderjit loves creating new things to make a positive impact and change to a business venture, people’s lives, and the world we live in. Consulting became a natural progression to feed this insatiable appetite which resulted in him founding Design Tower Ltd. 

For your further information below are Surinderjit' s qualifications.


PG Dip. Strategy & Innovation - The University of Oxford

MBA - The Open University

MSc Finance - The Open University 

MSc Manufacturing Technology & Management - The Open University

BA Hons Product Design - Kingston University, London.


Professional & Other

Chartered Technological Product Designer - Institute of Engineering Designer (UK)

Chartered Quality Professional - The Chartered Quality Institute (UK)

Fellow of the Chartered Institute of Management Accountants - CIMA (UK & USA)

Accredited Black Belt Six Sigma - Hutchins International Ltd.

Surinderjit Jassell :
Surinderjit Jassell :


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