Our product design and development consulting service will action your strategy to result in an innovative and desirable new or improved product that fulfils user, business, and regulatory needs.
We have the resources and capabilities to deliver effective research and development; optimised engineering and industrial design; implementation of manufacturing systems and technologies; quality and regulatory compliance; and brand design and marketing.
Value of R&D
R&D outcomes will give you valuable detailed information about how feasible and desirable your product idea is from user and business perspectives. it add more flesh and muscle to the work done during strategy formulation. It also provides a roadmap for the remaining design process and helps your business avoid financial, time, and reputation losses.
What we Deliver
Research on target user needs, trends, risks, technologies, and competitors to give inspiration and direction for concept development.
Generation of concepts, prototypes, and financial models about ideas that get properly tested and validated and risk managed.
Organised data with visualisations and tactile materials to support making an effective business case. design brief, and decisions.
Assistance in protecting your intellectual property for competitive advantage.
Support in claiming R&D tax relief to increase cashflow and reduce risks.
Read our Blog on How to Create Features that Sell
We will optimise your chosen concept design for a great user experience and aesthetics, quality assurance, and reliable manufacturing to meet target costs.
3D CAD and other engineering design tools will be used to produce detailed physical prototypes and computer simulations to test features, functionality, materials, risks, and give direction for optimal manufacturing. Photorealistic images and detailed drawings for decision-making, manufacturing and marketing purposes are also produced.
Frequents risk management is carried out throughout the design process to ensure the product is safe and reliable to use and make.
Our manufacturing capability can help you to correctly design and implement manufacturing systems, processes, and technologies to make your new or improved product.
Our work also demonstrates the outcomes of our manufacturing design and implementation capabilities. From a pilot to a fully automated high volume production and assembly system we know what it takes to get your new or improved product made properly to achieve goals.
We can give you the expert advice and support to properly test and validate your new or improved product and manufacturing capability to meet design brief and regulatory requirements such as ISO 13485.
You can be assured our competence in quality and regulatory compliance is at the centre of everything we do, which is demonstrated by our work and our Innovation leader who is accredited with Chartered status by the Chartered Quality Institute as a professional that meets the training, experience, and continuous learning requirements of the Institute.
Our service here includes:
Design of Experiments
Carrying out statistically relevant laboratory testing and measurements, user testing, and regulated clinical trials.
Testing and validating manufacturing systems and technologies to ensure agreed quality, reliability, safety, and cost goals are met.
Documentation for regulatory compliance and approvals, such as CE and FDA, can also be provided by us.
Brand Design and Brand Marketing is vital aspect of the product design and development process and puts the Brand Strategy into force.
Research shows that leaving branding work towards the end of the product development process is one of the top five reasons why products fail; therefore at Design Tower we integrate brand development activities early in design process as possible.
Our brand development works will support your Go-to-Market Strategy and continous activities after launch to help get innovative products adopted by the majority of your target customers.
Our product brand design and brand marketing service will do detailed brand research and carry out the design, development and delivery of product packaging, logo, videos, literature, and UX web, app and instore designed solutions.