New Product Development

A New Product Development System built on real Experience

Our product design and development and isystem is very reliable at delivering a wide range of positive customer & business outcomes.

Our new product development services will help you to shape a new & better the future, show you how best to proceed with confidence, get on with creating it, & help you persuade your customers to buy new or improved your product.

We offer a full range of services to create your next value-creating new or improved physical or digital product and help you to create new product brand or augmnt the exsting one.

We can give you a turnkey project or you can choose what service you want. Whatever you choose we will work with you to achieve your goals on a deal you will be delighted with. 

See below an outline of what we offer or you can contact us to find out more.


Innovation Strategy


Our Innovation Strategy takes a holistic view to find all the essential internal & external ingredients to help your company become more productive and commercially successful in producing product invention & innovation that will delight your customers.

Product Strategy


 A strategy gives direction to achieve goals & avoid losses. Our product strategy service will help you in this process & make sure you make the right product choices to make to strengthen your business in a manner that gives the most "bang for your buck". 

Brand Strategy


Product Brands are one of the most valuable assets of any business, so it makes perfect sense to design a brand strategy that will get your customers to adopt your innovation to earn and keep customer trust and confidence which will translate into a strong return on investment & a high business reputation.

R&D to Design

Design and Development


Here we will fully design & develop your product making sure we link up with the right partnerships to help create an elegant solution that meets defined customer & business needs, has the risks mitigated, & is optimized for manufacturing & reliable quality. 

Patents & Trademarks


 We can get your new or improved product idea or manufacturing process properly protected for competitive advantage at the lowest possible cost. We also have the expertise to support you to get the best licensing deals. 



We will help you invent your next product from scratch or move your invention of the "bench" and take it to the next level. We will deliver a feasibility study that will show your next prouct is a feasible proposition from technical, consumer and business value creation perspectives.

Design for Manufacturing



We will deliver a highly effective & efficent manufacturing capability to make your product. This includes the design & build of production cells & workflows, building the correct supply chains, & project managing the build & installation of equipment, tooling & building construction refits & extensions.

Quality Management


Quality is King! 

Our whole product design process integrates an advance proactive quality management approach to get things right & kill waste. And when we get to a having a final product & production process in the hand we will do a comprehensive verification & validation process to meet all design brief & regulatory requirements.

Brand Building

Brand Design & Marketing


With a strong brand strategy in place that is perfectly aligned with the business strategy we will produce all creative brand design and brand marketing needs that will systematically persuade your customers to buy your wares and endorse them to others. 

Service Design

service design

More products get sold when they are supported by a fantastic Service. Furthermore, brand value will most likely shoot upwards because of it. This is why we specilise in Service Design specifically for making sure innovative products get adopted by customers. Our approach teh same as per when designing physcial products. Contact us to find out more.


Product Launch

go to market

First impressions count for a lot so its vital to make it powerful and a lasting one when you launch your product to market. A major milestone in brand building, we have successfully done this many times, so we know how and what ingredients to pull into place and mix together to make your offering shine well above the rest.

Award Winning Veterinary Product

industrial design consultancy

Emergency Airway Devices

medical device design

Veterinary Tube Holder

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Success Stories

Contact us today.

Design Tower Ltd

24 Pierson Road, Windsor, Berkshire SL4 5RQ. UNITED KINGDOM

+44 (0) 1753 842289