New Product Development

A New Product Development System built on real Experience

Our product design and development system is very reliable at delivering a wide range of positive customer & business outcomes.

Our new product development services will help you to shape a new & better the future, show you how best to proceed with confidence, get on with creating it, & help you persuade your customers to buy new or improved your product.

We do both physical & digital product design where strategy & financial viability, quality, user experience design & wide stakeholder impact is core in all tasks.

You can choose to have a turnkey or modular service package & whatever you do choose we will work with you make sure you get a deal you will be delighted with. 

See below an outline of what we offer or you can contact us to find out more.

Strategy to Design

Product Strategy


A strategy gives direction to achieve goals & avoid losses. Our product strategy service will help you in this process & make sure you make the right product choices to make to strengthen your business in a manner that gives the most "bang for your buck".



Our R&D service encompasses on helping you carry out a consumer,  technical and or business sense feasibility study/business case to give you the information you need to make the correct product development & strategic decision about your product.

Design and Development


Here we will fully design & develop your product making sure we link up with the right partnerships to help create an elegant solution that meets defined customer & business needs, has the risks mitigated, & is optimized for manufacturing & reliable quality. 

Product Protection & Manufacture

IP Management


We can get your new or improved product idea or manufacturing process properly protected for competitive advantage at the lowest possible cost. We also have the expertise to support you to get the best licensing deals.



We will deliver a highly effective & efficent manufacturing capability to make your product. This includes the design & build of production cells & workflows, building the correct supply chains, & project managing the build & installation of equipment, tooling & building construction refits & extensions.

Quality Management


Quality is King! 

Our whole product design process integrates an advance proactive quality management approach to get things right & kill waste. And when we get to a having a final product & production process in the hand we will do a comprehensive verification & validation process to meet all design brief & regulatory requirements.

Brand Building

Brand Development


We will help you get your new or improved innovative market adopted by customers to open new markets & expand existing ones. Our Brand Strategy & Brand Design services are tailored to make innovation success in the market place. The best appoach is start early in the design process through the "go to market" stage &  then keep going. 

Service Design

service design

More products get sold when they are supported by a fantastic Service. Furthermore, brand value will most likely shoot upwards because of it. This is why we specilise in Service Design specifically for making sure innovative products get adopted by customers. Our approach teh same as per when designing physcial products. Contact us to find out more.


Product Launch

go to market

First impressions count for a lot so its vital to make it powerful and a lasting one when you launch your product to market. A major milestone in brand building, we have successfully done this many times, so we know how and what ingredients to pull into place and mix together to make your offering shine well above the rest.

Award Winning Veterinary Product

industrial design consultancy

Emergency Airway Devices

medical device design

Veterinary Tube Holder

industrial design

Success Stories

Contact us today.

Design Tower Ltd

24 Pierson Road, Windsor, Berkshire SL4 5RQ. UNITED KINGDOM

+44 (0) 1753 842289