Managing Director

  My name is Surinderjit Jassell and I am the Managing Director and founder of Design Tower Ltd. I have three decades of experience within the fields of strategy, innovation and finance. I have been a board director for start-up to large multi-national firms before moving into consulting. I have created numerous patents and developed and led product innovation teams to create many more commercially successful patents. 

I believe in learning new and diverse techniques and applying them within industry. Because of this I have achieved an outstanding commercial success rates with innovations I have created and led on. This is why I managed to accumulated numerous diverse academic and professional qualifications. I am also the managing director and founder of Neustar Venture which is business and management consulting firm offering a wide range of strategy, innovation, management and financial consulting services. I now focus on developing these two businesses and write blogs on various topics and do talks to pass on my wisdom and share new ideas. I enjoy cooking various Indian dishes, regularly go to the gym to fight off the calories i consume and spend time with my family which includes our dog called Bertie. 

Below is a list of my credentials.


PG Dip. Strategy & Innovation - The University of Oxford

MBA - The Open University

MSc Finance - The Open University

MSc Manufacturing - The Open University 

BA Hons Product Design - Kingston University, London.



Chartered Technological Product Designer - Institute of Engineering Designer (UK)

Chartered Quality Professional - The Chartered Quality Institute (UK)

Fellow of the Chartered Institute of Management Accountants - CIMA (UK & USA)

I hope you enjoy the website and we can be of service for you. All the best.

Surinderjit Jassell


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Design Tower Ltd

24 Pierson Road, Windsor, SL4 5RQ, United Kingdom

+44 (0) 1753 842289