v-gel - Case Study

v-gel is a revolutionary veterinary anesthesia airway device. It offers a safer and method for anaesthetising pets and does not cause any trauma to the patients. This product and brand development is part of startup that was done in a significant part by our founder Surinderjit Jassell. The product is patented and got established for sales in 24 countries around the world within three of years of launch and is being taught is most distinguished veterinary universities and colleges around the world.


See the pictures and videos below. These all show the work done and led by Surinderjit to give one example of building a startup and brand.

v-gel - Customer Testimonials

 "We purchased our Rabbit V-Gel device fairly recently. We found that placement was straight forward and a good seal was achieved over the pharyngeal airway. The Rabbits recovered well after treatment and commenced eating almost immediately. There was no evidence of discomfort or coughing during or after recovery. 

We are enjoying using our V-Gel devices with our rabbit anaesthesia protocols and will be purchasing more sizes in the future. "


Alex Wooley, DVN, Lincoln Village Vets, UK

  The cat v-gel insertion is very simple , safe and fast. My experience regarding use of v-gel is very positive. v-gel is a excellent alternative to endotracheal intubation in small animal


Nicola Iannelli DVM, PhD, Professor of Veterinary Surgery, University of Messini, Italy

  "We are very pleased with the cat v-gels® in our Radiation Therapy Department. We no longer have tracheitis in those patients receiving treatments on a daily basis. Our exotics department is using the rabbit vgels® and they too love them. It's so much better than intubating them. 

Thank you so much for your help!


Teresa Scott, University of Pennsylvania, USA   

v-gel for Dentistry

This video was produced to educate vets and nurses on how to use the cat v-gel airway device in feline dentistry. The video reduced customer risks whilst also promote the device to boost sales and brand reputation. 

Benefits of v-gel for Rabbits

Rabbits are the 3rd most popular kept pet in many countries. Rabbit anaesthesia had huge morbidity and mortality rates in anaesthesia. v-gel has made procedures super easy and safe. This promo video explains why and how this is so. 

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v-gel for Rabbit Dentistry Training Video

 This video was produced to educate vets and nurses on how to use the rabbit v-gel airway device in dentistry. The video reduced customer risks whilst also promote the device to boost sales and brand reputation.  

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