Product Design Consultancy


Product Strategy, Design and Innovation



Design Tower – a world-class trusted product design company.

Design Tower is a product design consultancy firm that is dedicated to creating and delivering desirable and innovative products. With 30 years of experience and top design, innovation and business qualifications we give clients the most comprehensive specialist new product development consultancy encompassing strategy, engineering and industrial design consultancy services. We are persistent and highly diligent in our approach in all aspects of product design and development and leave no stone unturned to deliver entrepreneurs and businesses of all types and sizes innovative new or improved products that has been completely risk managed, will excite customers to want to buy, and deliver a high return on investment.

Top New Product Development Success Rates

94% of our product design and development work has gone onto become global market successes. This is a tremendous product innovation success rate given that the average industry sector innovation success rates vary from 6% to 20% on new products launched to market. Therefore, at Design Tower our product design consultancy services, processes and methods are proven to produce the greatest chances of our clients reaching top commercial success with the new or improved products we create for them.


Our Approach to New Product Design & Innovation 

Originality, desirability, safety, and profitability are the 4 pillars that underpin our new product development service approach. Rather than presenting ideas which cannot meet the needs of commercial reality – our product design engineer and strategy team will craft the perfect new product development solutions to match each client's unique needs. 

We will learn and uncover what you really need from your innovative new product design outcomes and why. Once we establish your requirements we will carry out an extensive research program to identify everything we need to know to progress your new product from a technical, customer, financial, and business strategy perspective. Armed with information we will then carry out the design conceptualisation and feasibility study phase, producing numerous possible product design solutions. We will carry out the most comprehensive design evaluation on each solution so that we can guide you to  make the best commercial decision in picking the right solution to proceed with to fully design, develop, manufacture, brand and successfully launch and take to market.

Throughout every design and innovation service we offer we will identify and engage all types of academic and industry experts, key opinion leaders, and materials and manufacturing vendors to work with us to create the perfect high quality and risk managed new product solution to meet your strategic goals and objectives.  

Complete Product Design Solutions

Other product design companies predominately operate on providing an outsourced product design function with very limited skills and experience in strategy and financial aspects of what it takes to make a product succeed in the complex and highly competitive market place.This is not the case at Design Tower Product because we have the most advance business, financial, creativity and innovation capabilities in-house to ensure we can deliver you a total product design and innovation solution that will set you up for a greater chance of new product success in the commercial world.

Who We Serve

We work for all types of clients in the medical device, consumer product, food and drink, industrial, and many more other industry sectors. For outstandingly creative and innovative products that have the strongest chance of achieving commercial success choose Design Tower Ltd as your preferred product design consultancy partner and contact us today.

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Leaders in product design & innovation consulting.  A complete strategy to design to market creation service with a 94% success rate over 30 years. Delivering top brand building and return on investment results.

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Our Range of New Product Development Services

A Total New Product Design and Development Solution.

We offer the most complete range of new product development services from strategy to market creation.  Our services goes far beyond just giving you a person who knows how to draw and use a 3D CAD system, instead we will give you a far more reaching level of new product development capability to make sure you properly identify real customer needs and get the design right for market and then show you the way how to get your many prospective customers to buy. It is our advance level of product design and innovation knowledge that has enabled us to have an outstanding 94% new product innovation commercial success rate, which is what we mean by us being a professional Product Design Company. Our services are listed below. Click the links to learn more.

Product Design & Development

Service Design

Brand Design & Brand Marketing

Product Strategy

Brand Strategy

Design Tower - Innovative New Product Development Services.

Design Tower - Innovative New Product Development Services.

Case Studies - Medical Device Design

Top industry product development know how & success rates.

See some of our historical medical device design work examples to get a taste of the kind of quality of product design and development work we can create and deliver for your business. Our top product design and innovation competence easily transfers into creating outstanding new products regardless of what industry sector you are in, that is the power of having professional product development services working for you. 



Design Tower - Testimonials

Read some of the testimonials said about so you get to know and understand more about the kind of professional product design and development leadership, working experience, and new product outcomes you can expect by choosing Design Tower Product Design Consultants to create and deliver your next exciting new product to establish and or boost your business strength and position.



Membership of Professional Bodies

Institute of Engineering Designers


A Chartered Technological Product Designer (CTPD) member of the Institute of Engineering Designers, UK. A testimony our product design and development capability has been independently assessed to be of the highest standard. An accreditation awarded to heads of design at organisations such as Jaguar Land Rover and Dyson.

Chartered Quality Institute


A Chartered Quality Professional member of the Chartered Quality Institute, UK, therefore we assure you all product design activities are being properly carried out and checked to high quality standards. The accreditation reflects extensive advance qualifications and experience in quality management and techniques that include six sigma and more. 

Chartered Institute of Management Accountants


A Chartered Fellow member of the Chartered Institute of Management Accountants (UK)  & AICPA (USA) making sure your new product design and development project is using advance financial tools to properly move your project through the design process to meet your needs.

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Design Tower Ltd

24 Pierson Road, Windsor, Berkshire SL4 5RQ. UNITED KINGDOM

+44 (0) 1753 842289